Seasoned crafter of.
seamless experiences.
UX designer with over 20 years of experience, I have developed a unique expertise in transforming complex challenges into simple, effective, and memorable user experiences. From my beginnings in web design to leading large-scale UX projects for global companies like Goto and OVHCloud, I have worked with teams to create solutions that combine innovation, functionality, and impact. Passionate about thoughtful design and collaborative work, I thrive on ambitious projects where strategy, design, and technology intersect.
Proficient in design systems, AI tools, and collaborative processes, I combine strategic vision with rigorous execution to deliver results that truly meet user needs.
Experience
Staff UX Designer
Goto (previously Logmein) – Feb 2019 - Jan 2025 (6 years)
As a UX designer at Goto, I led the UX design of strategic projects, helping simplify communication tools, unify platforms, and optimize workflows for users. I collaborated with interdisciplinary teams (product, development, UX research, UX content writing) to deliver concrete solutions tailored to user needs.
- Led the complete redesign of GoToConnect Softphone, delivering version 2.0: a standalone widget integrating advanced features, offering better performance and an easier onboarding process.
- Developed AI-powered tools, such as the GoToConnect AI Receptionist, transforming contact center operations and significantly reducing wait times. Enhanced the company's design system with unified typography, accessible color palettes, and adaptable components, reducing technical debt while improving user experience.
- Spearheaded major product transformations, integrating new features seamlessly to meet evolving user expectations.
- Designed wireframes, prototypes, and detailed mockups to effectively articulate and test design concepts.
- Mentored junior designers, conducted user testing, and refined designs based on stakeholder feedback.
Graphic and Web Design Lead
Squeeze Studio Animation – July 2018 - Feb 2019 (8 months)
Led the UX design of an internal project planning tool to improve production team organization. Created several promotional "one-pager" websites for films and TV series, focusing on immersive, narrative-driven designs.
Senior UX Designer & CX Lead
OVHCloud (previously OVH) – Dec 2015 - July 2018 (2 y. 8 mo.)
At OVHCloud, I designed digital experiences tailored to diverse audiences, from cloud technology novices to experts. My work focused on improving ergonomics, optimizing user journeys, and clarifying information architecture.
- Enhanced web and application interface ergonomics, simplifying complex processes like ordering and provisioning cloud services.
- Developed complete visual identities, including logos, icons, illustrations, and graphic guidelines, to ensure brand consistency.
- Led collaborative project management efforts to align teams and deliver tailored solutions.
- Presented design concepts to stakeholders with clear analyses and strategic recommendations.
Senior Web Designer
iXmédia (now IX) – Oct 2009 - Nov. 2015 (6 years)
As a senior web designer, I supported clients in creating custom digital experiences. I designed detailed mockups and prototypes, collaborated with account managers to define project scope, and supervised integration to ensure visual and technical consistency in deliverables.
Founder, partner in a web and print design agency, graphic designer, trainer
Studiométrique – Jan 2003 - Jan 2010 (7 years)
As founder and partner of Studiométrique, a multidisciplinary studio based in Quebec, I led web and print design projects. I handled art direction, collaborated with clients to refine mockups, and coordinated with team members to ensure seamless execution. My role also included client relationship management, business development, coordination with suppliers, and administrative oversight.
See more previous experiences on LinkedIn.
Education
Université Concordia, Montréal
Bacc. Fine Arts, Major in Film Animation
1999-2003
Cégep de Sainte-Foy, Québec City
DEC, Graphic Design
1996-1999
Félix Lapointe
UX Designer, Product DesignerQuebec City, QC, Canada
felix.lapointe@gmail.com | 1 418-529-9500
See my portfolio at felixlapointe.com/work
Languages
French: Native language
English: Full professional proficiency
Skills
UX design
UI and graphic design
Tools
Recent projects at Goto
- Redesigned Softphone 2.0: Led the redesign of GoToConnect’s softphone, creating a modular, embeddable widget to enhance workflows and usability.
- AI-powered contact center tools: Designed AI-driven solutions like the GoToConnect AI Receptionist to streamline workflows and improve customer satisfaction.
- Unified meeting experience: Unified GoToMeeting, GoToConnect, and GoToWebinar into a cohesive, scalable meeting platform with consistent UX.
- Information architecture redesign: Overhauled GoToConnect’s navigation and IA, delivering a hybrid system to simplify workflows and reduce clutter.
- Platform transformation: Drove the evolution of GoTo from a telephony tool to an integrated platform with meetings, messaging, and contact center features.
- Design system: Shaped and launched Goto’s design system, unifying fragmented interfaces with scalable components and consistent standards.
Previous projects
- UX Design at OVHcloud: Designed web and application interface ergonomics, cohesive visual identities, and functional prototypes. Led projects to improve the user experience for cloud and server solutions.
- UX Design at Squeeze: UX design for a platform focused on mandate evaluation and project management.
- Web Design at iXmédia: UX, UI, and graphic design for ambitious projects for clients such as the National Museum of Fine Arts of Quebec, LesLibraires.ca, the Quebec Ministry of Natural Resources, and more.
- Graphic and Web Design at Studiométrique: Over 450 print and web projects for clients including Quebec City Tourism Office, the National Institute of Public Health of Quebec, Le Trident Theatre, Groupe SID, and many more.